The Atlanta Falcons blew a 28-3 lead in Super Bowl LI. You might have heard.

Rather than dwell on the loss, quarterback Matt Ryan has apparently decided to use it to motivate him.

That’s the theme of a new Gatorade commercial, which also features athletes including Michael Jordan, Serena Williams, and the Manning brothers talking about their greatest failures and how they use them as fuel.

The Falcons will never live down their historic collapse, but at least it’s serving to pad Ryan’s wallet.

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