After just one season of mid-week online streaming, Amazon is set to replace Twitter as the live stream carrier for “Thursday Night Football,” according to John Ourand of Sports Business Daily.
Amazon will stream 10 Thursday night games that are carried by CBS and NBC as part of a one-year, $50-million deal with the league.
Twitter paid just $10 million for the rights a year ago.
Viewers will need to have subscriptions for “Amazon Prime” to watch the games. Amazon also holds a deal with the NFL for the series “All or Nothing,” which requires a paid subscription to watch as well.
The league was pleased with Twitter’s production, but wants to continue sampling their product to different media companies as they get closer to 2021, when their current media contracts begin to expire, according to Ourand.
The NFL also made a deal with Yahoo! in 2015 to be the first company to livestream a league game.
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